We decided to develop the topic for a desired home through the prospect of the new beginning, the fresh initiative. Your own living place is what makes the days brighter, and the mortgage loan is the way to gain it. The nest is an embodiment of the quest for a cozy place where you feel calm, loved and happy.
We made the campaign during the spring, inspired by its colours and the songbirds coming back home. We focused on the digital channels to popularize the creative, and we found out that the mixture of a familiar symbol with an unexpected visual layout is extremely successful.