Project: Wellness website

Categories: Creative, Digital

Wellness website
Wellness website
Wellness website
Wellness website
Wellness website
Wellness website

About The project:

Challenge:

 
Prestige Wellness is the newest addition to the family of the longstanding Bulgarian leader in manufacturing sweets, Prestige 96. Our task was to create a complete marketing and communication strategy. They challenged us to introduce this innovative and healthy product in an attractive and interesting way.

Our Insight:

 
The Wellness brand has its very own target, to whom they offer innovative healthy desserts. The new generation of snacks is divided into two subcategories: one with super ingredients and another one without added sugar.

CORE Message:

 
#WellToday/ #Wellднес

Solution:

 
We started with in-depth research of the market. Based on the results, we created a stunning series of visual and communication materials, BTL and brand activation activities. We created a communicating strategy, incorporating special video, digital strategy and positioning the products in a summer event.

Result:

 
As a result, we increased brand awareness and the sales of the products. In addition, we supported the healthy lifestyle and the benefits of natural products.


Client:

Wellness