About The project:
Prestige Wellness is the newest addition to the family of the longstanding Bulgarian leader in manufacturing sweets, Prestige 96. Our task was to create a complete marketing and communication strategy. They challenged us to introduce this innovative and healthy product in an attractive and interesting way.
The Wellness brand has its very own target, to whom they offer innovative healthy desserts. The new generation of snacks is divided into two subcategories: one with super ingredients and another one without added sugar.
We started with in-depth research of the market. Based on the results, we created a stunning series of visual and communication materials, BTL and brand activation activities. We created a communicating strategy, incorporating special video, digital strategy and positioning the products in a summer event.
As a result, we increased brand awareness and the sales of the products. In addition, we supported the healthy lifestyle and the benefits of natural products.