About The project:
Overall launch strategy for the AXA Group’s brand new service in Bulgaria: International Health Insurance. It’s a premium service, giving you worldwide access to health facilities, located all around the globe. The major goal – hitting the bull’s eye of the target audience and reaching the business goals: short-term, mid-term and long-term.
AXA’s International Health Insurance gives you the freedom to receive the best possible medical treatment, wherever you want.
Здраве без граници / Health without borders
We rolled up our sleeves and created a short-term, as well as a long-term, marketing plan, including comprehensive activities schedule and detailed budget framework. Just then, we focused upon the creative and execution: brand new website, shooting an impressive TV commercial, supported 24/7 by digital communication, PR and offline press coverage, as well as a BTL activation (unique air tickets from: Sofia to: … the world!). Furthermore, our team created exciting new print materials: information brochures, application forms, the service package and AXA’s personal insurance service cards. Journalists spread the launch news all around Bulgaria, raising further the awareness.
Business goals for 2017: fulfilled 100%. Business goals for 2018: fulfilled 100%. Overall launch strategy for the AXA Group’s brand new service in Bulgaria: International Health Insurance.
AXA PPP Healthcare