Project: Troy wafer campaign

Categories: Creative

Troy wafer campaign
Troy wafer campaign
Troy wafer campaign

About The project:

Challenge:

 
Rebranding the Troy Wafer, but, also keeping the overall look-and-feel of the brand, launching a new Troy wafer (without communicating any specific flavour name), coming up with a catchy and relevant slogan, and, at the end of the day: a significant rise in sales.

Our Insight:

 
The Classic Troy Wafer needs an increased yummy feel, while for the brand new Troy Wafer: we were inspired by the little, but priceless, me time moments, the golden minutes that you indulge into… the new Gold Troy Wafer.

CORE Message:

 
Троя: Насладата е моя! / Troy: The pleasure is mine!

Solution:

 
Our very own design team added up much more chocolate plus 3D graphics eluding dynamism and last, but not least, pictured the product on the package. The Classic Troy Wafer turned into a truly yummy, appealing and desirable product, without any retro feeling. Furthermore, we created from scratch the Gold Troy Wafer, thus turning it into a shining star that became an instant success all over the country.
Оur next step was to come up with a POS material revealing in a simple, yet elegant way both wafers, thus leading consumers to an easy choice: grab two wafers in the shop.

Result:

 
Sales are exceeding our client’s calculations and expectations.


Client:

Troy