Project: Boutique bakery visual identity

Categories: Strategy, Branding

Boutique bakery visual identity
Boutique bakery visual identity
Boutique bakery visual identity
Boutique bakery visual identity
Boutique bakery visual identity

About The project:

Challenge:

 
One day a brief landed in our agency. A sweet brief that asked us to create from scratch: name, logo and position strategically a brand new patisserie. Once we started we developed an overall marketing strategy. Followed the executions that included not only the above requirements but, also a website, social media channels, as well as meaningful package design.

Our Insight:

 
When you are in the Patisserie business you have to fulfil the customers’ dreams by elegantly transporting them to Wonderland.

CORE Message:

 
Life should be sweet.

Solution:

 
Our team created a cozy, comfortable and sweet feeling along the purchase journey for every single potential client of Bakies, turning the Patisserie into a place of aspiration.

Result:

 
Although Bakies is located far away from the capital city of Bulgaria (in fact it’s some 140 km from Sofia), customers are finding their way to this new, and yummy, Wonderland by cars, buses, trains…


Client:

Bakies