Bakies is a boutique bakery, the idea of which, comes from a family tradition of the CEO’s. Their main mission is to produce sweet products with an irresistible taste and a perfect vision down to the last detail. The focus is put on high quality products, from which the pastry chefs create real work of art. In their selection are included cakes with special decorations, as well as macaroons and other pastries.
We developed the whole branding strategy, which consists of a brand name, logo, packaging, business cards and website. The first step was to consult with our client and according to his wishes to think of a name of the company. In order to achieve this we conducted a research to find available names in the commercial register. For a logo, we chose just a simple font, but modern as well and resembling a melting glaze. We developed a creative and sweet vision for the packaging materials, like paper bags and gift boxes. Our idea was for the logo to be bound with little details, such as the colorful dots. The same design was attached to the business cards.
In addition to our branding services we established a web design, which corresponds with the image of the packaging materials. The accent is put on the colorful dots, while the font adds an artistic mark.