Project: Nestle Lion

Categories: Creative

Nestle Lion
Nestle Lion

About The project:


Promote Nestle Lion during the 2018 Football World Cup. Raise further the brand’s awareness and sales among the football fans, by becoming a vivid part of their specific community.

Our Insight:

We provoked and unlocked the wild side in every single football fan. Just like the 32 football teams, playing at the Football World Cup revealed their wild sides on the football pitch.

CORE Message:

Подивей за трофей! / Go Wild for a Trophy!


Our team created a digital campaign that built huge Nestle Lion awareness among existing and becoming a vivid part of the football fans’ community, while driving sells significantly.

The campaign’s mechanics were simple, yet effective: when you buy a Nestle Lion bar, you register at a specially designed and themed promo page and… there you are – you might become a real-time commentator during a World Cup Football match aired live from Russia – in front of a big audience, gathered to watch it at the trendy Sofia Ring Mall. Or, you could watch the very same match, together with your best friends privately at a cinema hall.

Furthermore, there was an opportunity to win the right and handpick 5 friends, create a team and – just like the professionals – play against other teams on a football field. (At the end of the day, everyone was a champion, happy and positively energized by Nestle Lion.)


We met all KPIs set by Nestle and the campaign was extremely successful.
The specific numbers and figures are confidential.