It‘s definitely a challenge to use humour while presenting something serious. This is a dare we gladly accepted. Our team decided to design creatives with the slogan „Sometimes it‘s too late“, which was used to advertise property insurance. We visualized two scenarios for risk situations occurring at home.
Our creatives were used for print materials, digital marketing and out-of-home media advertising.
We also implemented a PR campaign in some of the most popular Bulgarian magazines as their readers fall into the target group of the insurance firm.