About The project:
Our client challenged us to create a catchy way to introduce their new personal loan.
Did you hear?
The idea of “Did you hear?” aims to instantly capture the public’s interest, making them start questioning. The concept is clear, but at the same time provocative.
The vision is as well a single object which catches all the focus. It’s precisely chosen so that it corresponds with the product, called Spring personal loan. Simply you see it and it intrigues you.
The idea was so well accepted that we created a series of concepts for every season of the year.