Hot Digital Marketing Trends to Use in 2019
The most adaptable to change will survive – a popular quote related to the theory of evolution. In the digital world, this means that you have to be willing to change as soon as the environment advance, or even better – before that. 2019 offers a lot of new opportunities and we will witness the introduction and development of new marketing trends. Excited? Let’s see which will be the hottest trend:
1. Snack Ads
No, we are not talking about fast food marketing. Because of the boom of video advertising and engagement, the users are developing much shorter attention spans. Here comes the role of snack ads – short videos, less than 10 seconds. YouTube is one of the best examples for using the snack ads. Instead of the button Skip ad appearing after 5 seconds, the program just tells you – The video will continue after ad. This way, willingly or not, you just have to see the whole thing. Facebook is introducing the same type of adverts which disturbs the video and has to be seen before the video continues.
2. Social Media Influencers
Using a face to advertise a product is not something new even in the traditional marketing techniques. Now we are dealing with customers who are better informed than ever. Having someone famous openly adore a brand can lead to the hearts of the fans. But just imagine having someone will followers who outnumber a small nation to speak frankly about their experience – this genuine content about all pros and cons will give your brand the authentic feeling the modern user seeks for.
Chatbots are quicker than humans and quite useful when it comes to answering questions and taking requests. Artificial Intelligence is a hot topic in marketing at the moment and they won’t disappear without leaving their significant mark in the digital world. Chatbots can be integrated within a website, an application and social media and they collect valuable information about every person who engages with them. For now, chatbots have 80% open rate which is significantly more than email marketing or any other kind of communication channel.
4. Content will still be king
High-quality content and valuable information will still be the ruler of the digital world. Even though in different forms – video, blogs, infographics, podcasts or online courses, users are searching for something they can gain advantage from. Search engines also favour those who take the time to create a longer and original piece. When writing content, keep in mind your main goals – increasing brand awareness, re-engaging customers, creating community, sharing experience, etc. Meaningless content just for the sake of having it can be as damaging as not having it at all.
5. Customer-Centric Marketing
Customized experience is not the future of marketing, it’s the present. The users expect it and you are supposed to provide. There are no excuses for not creating personal offers and individual content. Marketers have always wanted to know what their target customers are thinking and how they behave during a purchase. Now they can collect this data and use it to benefit the user path to buying a product or subscribing to a service.
Have you heard about a micro-moment experience? These are all those moments when you reflectively take your mobile device for a second, with the idea of learning, searching or taking some kind of action. This is a completely new user experience, which digital marketers should take into consideration. The whole consumer decision-making journey is built up by these micro-moments. This challenges the brands to be at the right place, at the right time for this short moment. The future super brands will be those who meet their customers’ expectation in exactly these micro-moments.